BBC launches Igbo & Yoruba Channels
BBC Igbo and Yoruba services launched today, two of the 3 new
languages to be launched by the BBC for Nigeria and the West and Central
Africa region.
The Igbo service is mainly for audiences in eastern and south eastern
Nigeria as well as the large Igbo speaking diaspora, while the Yoruba
service targets south west Nigeria, Benin and Togo as well as other
parts of the diaspora.
These fully digital services will include exciting short format audio, video, graphics and illustrations.
Twice daily, the teams will produce an episode of BBC Minute – keeping people in touch with the world in 60 seconds.
The editorial agenda will reflect not only balanced impartial news,
but also a rich mix of trending topics, sports, entertainment, business,
health, education and women.
There will be original content through our network of reporters on
variety of stories and issues that matter to local people and resonate
across the region.
Digital content created daily for the website and social media
platforms will cover a broad agenda with a strong focus on audience
interactivity. This is in keeping with the BBC News editorial strategy
of not only being news providers but also providing enriching analysis,
explainers and features.
As Editorial Lead on the project, Peter Okwoche says
“Both services will concentrate on original journalism from their
target regions but will also feature stories from Africa and the main
global stories. BBC Igbo & Yoruba will provide a platform for debate
on the main issues of interest to audiences and give voices to a wide
spectrum of people. There will also be a strong focus on women.”
Head of West Africa, Oluwatoyosi Ogunseye says,
“Delivering content and engaging with the Igbo and Yoruba audiences in
their mother tongues is authentic, exciting and refreshing. The BBC is
passionate about original journalism that adds value and this is what we
want to achieve with these services. These platforms will deliver
independent, objective and original news to meet the needs of our
audiences in Nigeria and West Africa.”
See videos announcing the launch of the two services below:
No comments
Your comments and Encouragement are welcome