Guest Feature: Araba Sey: Most Models remain in the dark and are unexposed due to poor branding
Modeling like any other job is a respectable brand and challenging
career that needs to be handled in the right way and held in high
esteem.
Modeling has become highly competitive and demanding in today’s
world.Many top models are making millions of money out of it and people
are growing more love and admiration for models in the modeling industry
and making them their mentors and role models.
Those who do not really understand the modeling job or are outside
the modeling circle and act desperate to be models for fame or wealth,
despite they don’t possess the Modeling abilities or potentials are
those painting the modeling industry black and not understanding that
modeling is a business and hence a respectable brand.
In branding oneself as a model you need to make sure your brand
stands out and that your target market recognizes it and is aware of it.
Your brand identity means revealing exactly or in detail what u do
concerning your job and making your target market or public understand
your brand. It’s not just about creating a brand identity and awareness
but trying to ensure that your brand perceptions are positive and
correct.
The photographers you work with, the brands you work for and the
portfolio you produce are very important because it determines how much
your brand speaks.Being determined to be successful doesn’t mean working
with so many people or opting to work for or with just anyone in the
modeling industry.To build a respectable brand you should be keen or
selective with the photographers, Companies or people you work with.
Also, you should be able to tell whether your clients or those you
work with perceive your brand as you want them to or whether there are
any negativities you need to address after working with them. You should
be able to identify and communicate what your brand means to the public
which reflects in the work or shoots you do as we have different types
of Modeling, as well as how well you perform in these shoots.This will
help attract people to want to work with you especially when you are
exceptional and excellent in your shots.This is where passion comes in
as mentioned in the previous article.
Another important factor worth mentioning is giving your clients or
those you work with an exceeding expectation to build loyalty and even
recommend you to other people to work with.This is where you create your
“Brand Personality”.
Always consider the judgements or responses of the public and those you work with in terms of credibility,quality,consideration and how superior your brand is as a model as compared to other models and assess these judgements and work on how to maintain or improve on the perceived credibility,quality and superiority of your brand.
To build your brand to that higher level as a model, be innovative
and creative in your work.Build better, stronger and more links or
relationships with people related to the Modeling industry.The more
relationships you build and promotions you get, the further your brand
goes on to the international market.
Learn to be firm with professionalism, be accurate with your
reporting time for work or Photoshoots, Tour and read more about
Modeling and always make sure to work with good, Experienced, Creative
and Professional people.
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