The Minister of Tourism, Arts and Culture Suspends Newly Selected Brand Name For Ghana Film Industry

The Minister of Tourism, Arts and Culture, Honourable Awal Mohammed has directed that the usage of the newly selected brand name for Ghana's film industry; 'Blackstar Films', be put on hold pending the outcome of the ongoing stakeholder engagements.  

Some film industry players who are displeased with the selection of the brand name have petitioned the sector Minister. 

According to the Deputy Minister of Tourism, Arts and Culture, Honourable Mark Okraku Mantey, the office of the Honourable Minister is engaging the National Film Authority (NFA) and the aggrieved parties over the matter. 

In 2020, the National Film Authority asked the public to submit names they believe can best represent the Ghanaian Film Industry.

Over four hundred (400) names were received by the NFA.

The names were narrowed down to ten (10) by the Brand Name Committee chaired by Professor Audrey Gadzekpo.

Other members of the Brand Name Committee are Mr. Kwabena Agyekum (Executive Director of Chartered Institute of Marketing Ghana), Abeiku Sagoe (Actor), Ms. Laurene Maana Abdallah (filmmaker) and Kofi Kyei (filmmaker).

 

The National Film Authority, therefore, asked the public to select, from the ten names, their favourite.

According to the Chairperson of the Committee, Professor Audrey Gadzekpo, the name that had the most votes won.