Live Fm makes switch to new digital offering LiveXtra
EIB Network's youth and music-heavy station Live91.9FM will from today September 4, 2020, make a full switch to a new digital offering LiveXtra.
COMMUNICATIONS DEPARTMENT
EIB NETWORK
The new streaming platform available on Android, web, and soon on
IOS, will seek to serve Ghana’s vibrant music culture via live radio,
music, and podcasts among other offerings.
The new app will serve unique features such as mixes and specially
curated playlists from DJs across the world, podcasts that cut across
various interests while maintaining it’s signature vibrant urban radio
culture with guest DJs and resident presenters.
Speaking on the new digital offering, EIB Network CEO, Nathan Kwabena
Anokye Adisi said “LiveXtra is something we’ve been working on for
months now. The present and future is digital, and as Ghana’s foremost
media network it’s only right that we again set the pace and standard
with this new entity. We’re looking forward to working with artists, and
creators from all over the world. It’s also a new chapter in our
business as we’ll be taking our clients on a digital journey that would
put their products and services at the forefront of their youthful
market. We’re excited to have you join us on this new journey.”
LiveXtra is currently available on all radio streaming platforms including TuneIn.
A successful radio brand, it has over the years appealed to Ghana and Africa’s millennial community.
LiveXtra is part of a diversified portfolio of a dozen products
managed by EIB Network spread across radio, television, digital, and
print.
LiveXtra according to EIB Network, will deliver refreshing
programming, while making use of studio spaces that excite and speak to
modern radio aesthetics.
Adisi added that today’s ever-evolving media landscape necessitated
the launch of LiveXtra, adding it is the end product of years of careful
planning.
“This has potential written all over it. LiveXtra is the first, fully
concentrated online radio offering by a media group in Ghana, and we
are glad that we get to once again show the way.
“We’ve built this for a market we have had experience in for years.
The successes of the past years will matter as we seek to tap into this
modern potential. Our people will always remain our biggest assets and
we have a dedicated team of talents ready to ensure we win.”
DOWNLOAD THE LIVEXTRA APP
Android – https://bit.ly/LiveXtraApp
Web & IOS – https://bit.ly/LIVEXTRA
ISSUED BY:
COMMUNICATIONS DEPARTMENT
EIB NETWORK
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