LeBron James secures $100m for media company
LeBron James and his business
partner have secured $100m (£90m) in investments for their media company
which aims to empower black audiences.
SpringHill Entertainment,
is headed by the basketball player and his business partner, CEO
Maverick Carter. Serena Williams is among those on the board.
It describes itself as a media company with an unapologetic agenda that will give a voice to creators and consumers.
The company is named after the Ohio apartment complex James was raised in.
Funding for SpringHill Entertainment closed in March but was announced on Thursday, according to Variety.
The
company is a result of three projects merged together - production
company SpringHill Entertainment, digital media company Uninterrupted
and the Robot Co, a marketing agency.
James said his team comprises of more than 100 employees, "64% people of colour and 40% female in an industry that averages 25%".
Our leadership team is a reflection of our entire organization. I want to thank everyone at The Springhill Company for believing in our vision! We closed this deal in March and I knew our work was going to keep getting more and more necessary. Let’s continue greatness. 🚀👑 pic.twitter.com/O3jQR47bjf— LeBron James (@KingJames) June 25, 2020
In a statement, James said: "I've always wanted to use the platform
of basketball to empower those around me. Now I'm incredibly excited
about the opportunity to build a company that empowers creators,
consumers, and everything it touches.
"The SpringHill Company
defines empowerment. You see it in the team we've built, the stories we
tell, and the community our work will serve."
SpringHill Entertainment is already working on a film about basketball with Netflix. It is set to feature Adam Sandler.
BBC
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