Salesforce billionaire Marc Benioff to buy Time magazine
Time magazine is changing hands once again, nearly eight months after it was sold to US media group Meredith Corporation.
The co-founder of Salesforce.com, Marc Benioff, and his wife are personally buying Time for $190m (£145.3m).
In a statement, Meredith said the Benioffs "will not be involved in the day-to-day operations or journalistic decisions".
The deal could close within a month but must first get regulatory approval.
Mr
Benioff - who is chairman, co-chief executive and co-founder of the
cloud computing firm Salesforce.com - said that he and his wife have
deep respect for the organisation and its iconic brand.
"The power
of Time has always been in its unique storytelling of the people and
issues that affect us all, and connect us all," he tweeted.
The Benioffs take over the publication at an uncertain time for print
media. Time has cut its circulation and struggled with declining
advertising revenues.
Meredith only completed its purchase of parent company Time Inc in January and moved to sell some its most well-known magazine titles soon after.
Mr Benioff, who is worth $6.7bn according to Forbes, is the latest tech figure to acquire a traditional print publication.
Amazon
chief executive Jeff Bezos bought the Washington Post in 2013. Last
year, Laurene Powell Jobs, philanthropist and widow of Steve Jobs,
acquired a majority stake in The Atlantic magazine.
BBC
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