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Virgil Abloh holds first-ever show with Louis Vuitton featuring ASAP Nast, Playboi Carti, Kid Cudi and more on runway

When it was announced in March that  Ghanaian-American Virgil Abloh, was the next artistic director of men’s wear at Louis Vuitton, one of the oldest and most powerful European houses in the luxury business, it was a happy moment for many black folks around the world. 

Virgil Abloh‘s first-ever show with Louis Vuitton is the talk of the fashion world today. As our coverage from Paris continues, here we get a look at Abloh’s hard copy guide surrounding Louis Vuitton SS19 Men’s, referred to as “The vocabulary according to Virgil Abloh.”


The pamphlet finds Virgil providing insight into himself and the collection via a list of definitions for terms such as “collaboration,” “designer,” “graphics,” “millennial,” “normcore,” “production,” “streetwear,” and beyond. He also breaks down various fashion items ranging from bags and denim, to jewelry, sunglasses, sweats, and timepieces.


ASAP Nast, Playboi Carti, Kid Cudi, Steve Lacy are just some of the big faces that were modeling for Virgil‘s first Louis Vuitton collection.




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