Russians are being taught how to smile in welcoming tourists as World Cup kicks off today
Workers in Russia are being taught how to smile in a bid to be more
welcoming to tourists during the 2018 FIFA World Cup, which kicks off
today.
According to the BBC, Russians do not smile as much as other
Europeans. An article in The Atlantic attempts to explain why when it
loosely translates a Russian proverb: "Laughing for no reason is a sign
of stupidity."
However, there's now a reason to smile as Russian news agency Tass claims
that 1.5 million foreign tourists are expected in Russia during the
World Cup. To prepare for all the tourists, workers in key companies
like FIFA, Russian Railways, and Moscow Metro are all undergoing unique
training.
The BBC says the world governing body for football and the two
Russian transport firms are teaching staff how to smile. The report says
that "Russian train conductors are being taught how to smile at
foreigners," in an effort to tackle the stereotype that its people are
unfriendly.
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