Mark Zuckerberg: 'There will always be a version of Facebook that is free'
Yesterday during Mark Zuckerberg's testimony before the Senate, the Facebook CEO reiterated that "there will always be a version of Facebook that is free."
In the midst of the Cambridge Analytica scandal, in which the user data of up to 87 million people was sold by a third-party developer to Trump Campaign-linked firm Cambridge Analytica, there has been talk of Facebook potentially adding a subscription layer.
The
scandal has brought to light the heart of a problem that many have been
well aware of: if you're not buying a product, you are the product.
Last
week, when asked if there might be a way for users to opt out of being
targeted for ads, Sandberg responded saying they'd have to pay for it.
"We have different forms of opt-out,” Sandberg replied. "We don’t have an opt-out at the highest level. That would be a paid product."
Our own Josh Constine made an argument
that ad-free subscriptions could save Facebook. And while there's no
word on an ad-free subscription, Zuckerberg did at least leave room for
it in the future, noting that there will always be a version of Facebook that is free.
"How do you sustain a business model in which users don't pay for your service?" Senator Orrin Hatch asked Zuckerberg.
"Senator, we run ads."
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