Celebrating Ghana’s Indepencence: Guinness to reward customers with plots of land in new promotion
As Ghana celebrates 61 years of independence, Guinness is launching a
new consumer promotion that will give Ghanaians a chance to ‘win a
piece of Ghana – a plot of land in one of the prestigious developing
areas around Accra – Appolonia City’.
Guinness is a bold, distinctive beer that has been proudly brewed here in Ghana for over 57 years and from 1st March in commemoration of Independence Month, through to 30th June just before Republic Day, Ghanaians should look out for the colourful, new look GHANAIAN bottle for a chance to win.
Speaking on the campaign, Lesego Lebogang Babe, Guinness Marketing
Manager, said “In Ghana, land is said to have three owners – the
ancestors; those living now; and future generations. So we are giving 16
individuals the chance to start a new legacy by winning their own piece
of Ghana – a plot of land. We have created the special limited edition
pack, with Guinness temporarily named ‘GHANAIAN’ to celebrate those
ancestors who have ensured Ghana is made of more, and to inspire those
living now to build for future generations.”
Launching on 1st March in honour of Independence month and running until 30th
June just before Ghana celebrates another Republic Day, the promotion
will reward 16 winners with their own piece of Ghana – a plot of land in
Appolonia City and millions more Guinness drinkers with instant win
prizes including airtime and data.
Guinness drinkers should look out for the limited edition GHANAIAN
promotional packs of Guinness in bars and in store and SMS the code
under the crown to 2125 for a chance to win.
The winners of the land will be announced weekly by Guinness, and
consumers can find all the latest news about the promotion on the
Guinness Facebook page, www.facebook.com/Guinness.Gh and in press.
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