Akon, Salah top 2017 African Social Media Power Report
Senegalese rapper Akon and Egyptian striker Mohamed Salah are the two
most followed Africans on the social media channels Instagram, Facebook
and Twitter, according to the African Social Media Power Report: Top 50 Footballers and Entertainers released on Friday, January 26, 2018.
The Power 50 has a combined following of almost 400million, a number
that is more than half the population of Europe and twice the population
of Nigeria, Africa’s most populated country.
The Power 50, which weighs the social media influence of African pop
culture stars and football personalities, was compiled by Lagos-based
sports communication company, CampsBay Media.
“In a world where social media continues to play a big role, the
influence of African entertainers and footballers, the crème of popular
culture on our continent, continues to fascinate and that is why we have
compiled this list,” said Lolade Adewuyi, chief strategist at CampsBay
Media.
“We have tried as much as possible to gather the top African pop and
sport stars into the list in order to show their influence across the
three key social media platforms of Instagram, Facebook and Twitter. We
hope that the Power Report will be an annual ranking to gauge their
growing impact as well as enable market planners and researchers to see
the possibilities inherent in their influence.”
Personalities from 12 countries are represented on the list with the
top 10 places filled by Akon, Salah, footballer Didier Drogba, Moroccan
stand-up comedian Gad el Maleh, South African comedian and TV show host
Trevor Noah, Cameroonian footballer Samuel Eto’o, Moroccan actor Jamel
Debbouze, Nigerian singer Davido and South African actress Charlize
Theron.
On the African Social Media Power Report: Top 50 are 13
actors/actresses, 14 singers, nine rappers, eight footballers, four
comedians and two music producers/DJs.
The report also includes a list of the top 50 African footballers and
top 50 African entertainers on the three social media platforms in the
full report that can be downloaded on their website: www.campsbaymedia.com.ng
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