Vodafone Unveils New Slogan
Yolanda Cuba, CEO, Vodafone Ghana |
Vodafone has announced a significant global change to its brand
positioning to reflect a new purpose and visual identity for the future
with the adoption of “The Future is Exciting. Ready?” as a tagline.
This represents the first major change to the way the telecom company
communicates since the introduction of the “Power to You” strapline in
2009.
The repositioning, which was launched on Friday, October 6, 2017 and
has been rolled out across all its markets – including Ghana – is to
underline Vodafone’s belief that new technologies and digital services
will play a significant role in transforming society and enhancing
quality of life in the years ahead.
It defines the company’s purpose in the changing world of technology
in a way that offers confidence and optimism for exploiting emerging
technologies.
As part of the repositioning, the strapline – “Power to You” – now
becomes, “The Future is Exciting. Ready?” This is to reflect the
deepened partnership with, and commitment to customers in the
ever-changing space of technology.
It also reflects a commitment by Vodafone to communicate with customers in a more engaging and exciting manner.
The change is indicative of Vodafone’s resolve to stand by customers
each step of the way, as it navigates the dynamic and fast-moving space
of technology.
Chief Executive of Vodafone Ghana, Yolanda Cuba said, “Technology is
undergoing tremendous changes globally, influenced by rapid innovation
and the desire by customers for efficiency and expansion of digital
services. Our repositioning and new visual identity, which finds
expression in the strapline, “The future Is exciting. Ready?” will
completely transform how we engage and will give customers reasons to be
optimistic about the future. It is also aligned with our vision to
ignite Ghana’s digital revolution.”
Ms Yolanda Cuba was of the view that the company’s promise of
empowerment through the concept of “Power to You” completely transformed
how the company engaged with customers and businesses when it was
unveiled in 2009.
However, that relationship with customers ought to be taken a notch higher.
“Our global and local research have revealed that customers across
markets believe that the way technology is evolving through connectivity
makes the future exciting, and we want everybody to benefit every step
of the way, hence the transition from “Power to You” to “The future is
exciting. Ready?” Vodafone’s CEO said.
Across key media and outdoor channels, Vodafone’s unique change is
being showcased to define a digital-first, modern and dynamic agenda
that will entrench the company’s industry leadership in customer
experience, innovation and thought-leadership.
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