Nivea racism row over skin-lightening cream
Billboards
and TV adverts for the "natural fairness" moisturiser - starring former
Miss Nigeria Omowunmi Akinnifesi - have appeared in Nigeria, Ghana,
Cameroon and Senegal.
Model and activist Munroe Bergdorf - who was
recently fired from a L'Oreal campaign after speaking out against
racism in the US - is among those who have criticised Nivea's TV advert,
which she shared in full on her Instagram page:
— King Fari (@FYAHBLESS718) October 9, 2017
Dear @niveauk @NIVEAUSA and all other #Nivea out there... This is not how to market in Africa. We didn't want 'FAIRER SKIN' thank you. pic.twitter.com/qBtYvfLNpA— Folaranmi 👼 (@TheFavoredWoman) October 18, 2017
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