Kim Kardashian Sued For Allegedly Stealing Lighting Technique For Selfies
Kim Kardashian's company, Kimsaprincess Inc., is being sued for $100m
for its endorsement of LuMee, the light-up phone case that makes it
ideal for taking selfies.
Snaplight on Monday filed a patent infringement lawsuit in California
federal court. According to the complaint, a man named Hooshmand
Harooni filed a patent in 2013 for an "integrated lighting accessory and
case for a mobile phone device."
Harooni then licensed his invention to Snaplight, which argues that
"it has been extremely difficult for Snaplight to compete in the selfie
case market" with Kardashian's promotion of LuMee to her 165
million-plus social followers across Twitter, Facebook, and Instagram.
Urban Outfitters is also being sued for having "benefitted
financially through increased sales of the LuMee selfie cases," reads
the lawsuit.
Snaplight is asking the court to stop the reality star from further
promoting and using the LuMee cases. The California-based company is
also asking for $100 million in damages.
In November, LuMee filed a lawsuit against Snaplight for infringing
on its patent. That case is currently pending in Delaware federal
court.
A rep for Kardashian said in a statement Monday evening: "The patent
lawsuit filed by Snap Light has no merit and is just another attempted
shakedown. Kim has done absolutely nothing wrong.”
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