Beauty and style expert, Sacha Okoh hosts ‘Tips from the Powder Room’
A beauty Guru is known as a person, that has a passion for an aspect
of beauty, whether it be makeup, hair, nails, fashion, or skin care and
that exactly personifies CEO and Founder of successful Ghanaian makeup
Line SO Aesthetics makeup, who also doubles as the CEO of Viva Boutique
Ghana’s leading luxury multi-brand designer store, TV host and Beauty
and Style Guru, Madam Sacha Okoh.
Sacha Okoh is a much-needed breath of fresh air in the beauty and
lifestyle scene in Africa as she is the foremost Beauty Guru with a
wealth of experience and expertise which spans over the course of 12
years in the beauty fashion and lifestyle industry in Ghana and beyond.
She needs no introduction in the Beauty and Fashion industry in Ghana,
and as the Host of lifestyle, fashion and beauty tips segment on GHOne
TV, “Tips from the Powder Room” on GHOne TV, she has fast become the
go-to Lady for all things beauty, style and fashion in Ghana.
Sacha began her journey in the Beauty Fashion and Lifestyle industry
in Ghana in 2005, after the successful completion of her Bachelor of
Arts degree in Business and Marketing from De Montfort University,
LEICESTER-UK. She went into the Beauty industry after a successful stint
in Finance and Research and also after a success background in
Retailing with some of the biggest brands in London.
Sacha Okoh |
Sacha decided to create her own makeup line after recognizing the
lack of Ghanaian owned brands that catered to the Ghanaian woman instead
of the brands manufactured for those in the diaspora which had
saturated the Ghanaian market then. She wanted to create a brand that
had the Ghanaian woman in mind, and provided total coverage on her face
and was suitable for the typical Ghanaian weather all year round. She
also wanted a brand that would also cover all blemishes and enhance each
Ghanaian woman’s beauty, and that was how successful makeup Brand, SO
Aesthetics Makeup was Born in 2005.
Sacha within that same period also took over the running of Ghana’s
leading luxury multi-brand designer store specializing in women’s
clothing and accessories, Viva Boutique, which retails merchandize by
top Italian and French designer brands including Bottega Veneta, Dolce
& Gabbana, Givenchy, Moschino, La Perla and Valentino to mention
just a few. She went on to the London School of Fashion, and gained a
qualification in Buying & Merchandising and then armed with a wealth
of knowledge, went on to increase company sales by over 25% through
the introduction of new sales techniques, and also successfully
introduced several new brands to the company (which currently contribute
over 35% of turnover). She was also responsible for managing the
business with millions in turnover, making major decisions on stock
purchases and in charge of the day to day management of the company.
Sacha has positioned the SO Aesthetics Brand as one of the most
authentic Ghanaian owned brands on the makeup today and moved the
Company from the red to green in a space of 2 years, and now has made
the brand a Household name in Ghana. She successfully launched the web
and digital presence of the company and created one of the first ever
makeup fairs, the SO Aesthetic makeup. She also successfully managed the
sales campaigns with several companies and sponsored several beauty
pageants such as Miss Ghana and Miss Universe and entities including
Vlisco Ghana and the Office of the First Lady to mention a few.
Sacha is also a trained Makeup Artist from one of the world’s
foremost beauty institutes, the London School of Beauty and Makeup with a
qualification in Advanced Makeup Artistry in 2010, and she went on to
train over 100 makeup artists in Ghana, with over 60% employed and
currently working in the beauty industry in Ghana and abroad.
Sacha brings her impressive resume, wealth of experience and
impressive beauty skills on her hit segment, “Tips from the Powder Room”
on the most watched Girl talk show in Ghana, “Tales from the Powder
Room” on GHOne TV every Wednesday night, where she gives incredible tips
on how every lady can stay fabulous, with a range of topics from care
of the skin, to how to create the perfect look for the right occasion,
to what colors to try with your skin tone, to how to do the next makeup
trends, suggestion of the nest products for your face and skin types
plus answering every makeup need or question posed by viewers.
It is a fun and interactive segment that captivates the viewers from
beginning to end and leaves them informed, educated and entertained on
how to be and stay fabulous each week.
With a strong work ethic and an insatiable desire to succeed and her subsequent performances in the various capacities she excels in, in the beauty, style and lifestyle landscape have placed her firmly as our foremost Beauty Guru. With a host of speaking engagements, seminars, a TV show, various TV/Radio appearances, a soon to be launched Beauty Column and Beauty Show and so much more to come to her credit, Sacha aims to improve the Beauty and Fashion sense of Ghanaian women one “fleek” at a time.
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