AFRIMA to feature at 2017 Moshito Music Conference in South Africa
The All Africa Music Awards, AFRIMA, is set to feature at the 2017
Moshito Music Conference and Exhibition to be held from September 6 to
September 9 at the Main Auditorium, New Music Factory, Johannesburg,
South Africa.
Representing AFRIMA at the 14th edition of the music conference and
exhibition aimed at connecting business and music to promote culture and
economic growth is Associate Producer, AFRIMA, Ms. Adenrele Niyi. She
will be speaking during the plenary session under the theme, “Scooping that Award: The Art of Hustle”
curated to bring music executives, producers and musicians to engage
the public on the factors that differentiate the winners from the rest.
In an official statement, Chairperson of Moshito Music Conference and
Exhibition, Dr. Sipho Sithole, explained that the first-rate South
African music event brings together music industry executives,
musicians, festival promoters, booking agents, music managers and
exhibitors from over 16 international markets to collaborate and have a
conversation on the structure and systems in the music industry in
Africa.
Niyi is expected to share insights with the panel and participants on
her experience and expertise gleaned from years of project managing and
producing the continent’s biggest awards event. Over 70 other panelists
would also help navigate the discourses in its breakaway sessions,
plenaries and workshops.
Speaking about the scheduled participation of AFRIMA at the
conference, Ms. Niyi said the awards event was excited to be part of
Moshito 2017.
“We can’t be more hyped about the opportunity for knowledge sharing
and networking as presented on the conference platform. But more
importantly, the internal revolution conversations like these stir as
aftermath for Africa’s music and culture landscape are the real gains.
Simply put, in AFRIMA we subscribe to an open flow of dialogue among
every stakeholder: the creators, the market, the policy makers and trend
determinants”.
The conference is aimed at connecting business and music to promote culture and economic growth.
Moshito 2017 will open with a gala night and concert, which will be
followed by two days of conferencing and exhibition. There will also be
the ‘Rhythm of the Ancients Concert’ at the Soweto Theatre, and other
music showcases throughout the conference with musical performances
headlined by faces of Moshito 2017 –percussionist Dizu Plaatjees, an
AFRIMA 2016 Nominee and house music singer, Candy Mokwena. Both music
stars bring to the fore a blend of folklore and African culture into
their music.
Meanwhile, AFRIMA 2017, in partnership with the African Union
Commission will be staged in Nigeria between November 9 and November 12.
The awards is scheduled to present to the continent a world class
programme of events such as the Africa Music Business Roundtable
(November 10), which brings together big music brands, music producers
and intellectual property persons to start profitable conversations on
the needed networks and infrastructure for an expanding youth-based
industry.
Other events are the AFRIMA Music Village (November 10), an evening
of a non-stop open music festival of live performances from the African
stars and nominees, with an expected audience of 40,000 people and the
Main Awards Ceremony (November 12), a star-studded and world-class event
with live performances and television broadcast to 84 countries on 109
television stations around the world.
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