Kim Kardashian's New Makeup Line Is Set to Make $14.4 Million in Minutes
As we’ve pointed out in the past, everything the ladies of the Kardashian-Jenner family touch seems
to turn to sold. From denim to coffee
table books to butt-shaped pool rafts, there’s nothing these reality TV stars
can’t turn into a hugely profitable business. Of course, Kim
Kardashian seemed to have paved the way in this family of savvy
entrepreneurs, as she has never
met a venture she didn’t like or didn’t immediately turn into revenue. And
it seems her new
line of beauty products is no exception, poised to rake in millions upon
millions in just a matter of minutes.
Kim tested out the demand for her own makeup line with a
capsule lip kit collection in collaboration with her youngest sister Kylie.
According to Women’s
Wear Daily, the 300,000 KKW x
Kylie Lip Kits, which each retailed for $45, sold out in minutes, resulting
in $13.5 million in sales.
Kim is now ready to turn the
contouring beauty craze she pioneered into her own profitable cosmetics
business by launching contouring and highlighting makeup kits. The same kind of
consumer interest is expected when she drops her own contour kits on Wednesday,
and if so, it means that when all 300,000 kits retailing for $48 a piece are
gone, she will have accumulated $14.4 million within a matter of minutes.
Incredible, we know.
So is she worried she’s stepping on Kylie’s beauty business CEO territory?
Not exactly.
“I am older than Kylie,” Kim said in an exclusive interview with WWD. “We definitely
have a different audience. We do have a lot of similar things — but we aren’t
doing the same products, so we won’t run into that overlap. We’re really
cautious of that. We work together to make sure that we don’t overlap like
that.”
The reality star added that her products will focus more on anti-aging and
makeup basics.
“A lot of my stuff is going to be for skin.…[I’m] trying to mirror skin care
with makeup,” she says. “It’s going to be a different vibe; it’s not going to be
a full color cosmetics [range] with shadows and all of that to start. I will
probably do some kits here and there of specific [makeup] looks I’ve done and
keep it within the looks.”
Ultimately, no matter what beauty products Kim decides to make, they’re a safe business bet. The numbers say it all.
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