Jumia Travel launches the 2017 African hospitality report
Jumia Travel has launched the African version of it’s hospitality report at a ceremony in Accra. The
report which was compiled together with Accor hotels after many months
of research, shares insights into various trends in the hospitality and
tourism industries.
Speaking at the event, the country Manager of Jumia Travel Ghana, Omolara Adagunodo said, ‘’The
region is expected to attract 64 M international tourist arrivals in
2017, as compared to 58 M in 2016 (+ 8% vs 2015), and 110 M by 2027
which means we have a responsibility to adequately prepare for the
challenges that comes with the increasing numbers.”
Among
other facts included in this report is that in 2016, the African Union
launched a common visa policy including visa-on-arrival for all African
citizens. This agenda also includes the goal of having a single African
continental passport by 2020. Adoption of visa liberalization policies
could increase Africa’s tourism by 5 to 25%.
Jumia Travel,
a leading online travel agency in Africa, was well placed to explain
how digital platforms are becoming increasingly important for the
sector. Africa’s leading inventory of hotels, lodges, and guest houses
offered statistical insights into online hospitality searches and
booking trends. The report also includes exclusive interviews with Paul
Midy (CEO of Jumia Travel), Edmond Moukala (Director of African
Department, UNESCO), Tewolde Gebremariam (CEO, Ethiopian Airlines), and
Souleymane Khol (VP Sales & Marketing, Distribution & Revenue
Management for Africa and the Indian Ocean – AccorHotels).
The
company also shed more light on its #DemocratizeTravel campaign and
other important company achievements in the past few months. Notable
among these were the launch of flights , packages to outbound
destinations and the Jumia Travel Smart. (a loyalty program for
cherished customers)
Other
important guests present included Mr.Gilbert Abeiku Aggrey popularly
known as ‘’Abeiku Santana’’ (Hotel owner & Tourism / Hospitality
Expert) as well as Mr. Daniel K. Mamphey (Sales & Marketing Manager
at Accra City Hotel)
See full report here
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