Beyonce's Instagram posts 'are worth $1m'

Beyonce's Instagram posts are worth $1 million each. The chart-topping star has been named the most influential celebrity on the photo-sharing website by D'Marie Analytics, with the firm estimating the $1 million figure based on a range of factors, including number of followers, post reach and engagement. 

Frank Spadafora, chief executive of D'Marie, said Beyonce's "limited" use of social media had boosted her earning power.

He told Moneyish: "Her limited release of exclusive, curated content ... causes such frenzy from her audience. These days, less really is more."

Beyonce's popularity was evidenced earlier this year when she took to Instagram to announce she is expecting twins.

The post attracted 6,335,571 'likes' within eight hours and subsequently broke the record for the most-liked image on the website.

Beyonce's snap of her cradling her baby bump overtook the previous record of Selena Gomez, who achieved 6.6 million 'likes' from her 116 million followers in response to a picture of her sipping from a Coca-Cola bottle.